As the Mid Performance Marketer, you’ll work closely with our CMO, taking end-to-end ownership of at least one paid acquisition channel — from campaign setup to optimization — while actively contributing ideas to improve performance. You’ll have autonomy in day-to-day execution, with guidance and feedback from senior leadership.
Your Responsibilities
Campaign Ownership and Scaling
- Own the performance of 1 paid acquisition channel or DSP, including setup, optimization, and reporting (e.g., ExoClick, TrafficStars, TrafficJunky) — with potential to expand scope based on performance.
- Help design and improve scalable acquisition funnels to hit CAC/ROAS targets
- Contribute to testing loops and creative production, proposing new ad concepts and audience angles based on data
Performance Analysis and Strategy
- Monitor performance daily using tools like Voluum, GA4, and internal dashboards
- Drive decision-making through deep analysis of CPA, ROAS, retention, and cohort behavior
- Build and maintain internal reporting frameworks that guide strategic shifts and tactical moves
Creative & Funnel Optimization
- Own the creative briefing process: define hooks, formats, and angles based on performance patterns
- Collaborate closely with the content and product teams to launch and iterate on high-converting landing pages
- Implement systems to reduce creative fatigue and increase speed of testing
Partnership Management & Media Strategy
- Build strong relationships with traffic sources and negotiate premium placements and custom deals
- Explore new acquisition opportunities (networks, formats, tools) and build internal evaluation criteria
- Stay ahead of ecosystem changes (platform rules, algorithm shifts) and adapt strategy accordingly
Automation & Scaling Systems
- Identify opportunities to streamline acquisition processes through automation and internal tools
- Create SOPs, playbooks, and experiment pipelines for scaling campaigns efficiently
Challenges You’ll Tackle
- Contribute to scaling existing campaigns to 3x+ budget while maintaining CAC/ROAS goals
- Contribute to growing the user base from 30M to 100M users in the next 12 months
- Execute 0-to-1 testing in new channels
- Improve conversion through landing page testing and funnel iteration
- Own both creative input and analytical feedback loops
Your Qualifications
Must-Haves
- 2-4 years in performance marketing or user acquisition
- Proven track record managing $100k+/month in paid media spend with measurable CAC/ROAS results
- Full ownership of campaign execution, results, and optimization
- Experience with Meta, TikTok, Snapchat, ASA, or native platforms
- Analytical fluency: GA4, Voluum, tracking setups, dashboards
- Strong creative instincts: can write briefs, analyze hooks, and iterate fast
- Comfortable with NSFW content and running campaigns on adult networks
Nice-to-Haves
- Past exposure to subscription models and CAC/LTV frameworks
- Familiarity with DSPs and programmatic environments
- Experience in sensitive or regulated verticals (e.g. dating, femtech, telehealth)
- Track record of scaling UA for mobile apps
